Digital Marketing Blog

Educating the world, one post at a time!


A few mistakes that you might be making with your website

1) No Staging Website When updating a website, it is a must to have a staging environment for the project. What is a staging website? It's basically a copy of your site which allows you test of any changes before they go live. Any design or development updates to a live site can really mess with your user's online experience, it's really better to test out the changes properly first. This is especially important if you are making changes to…

Choosing a Digital Marketing Firm

The workload can sometimes be more than your in-house team can handle when it comes to digital marketing. Advertising in the digital space is complex and involves a specific set of knowledge and tools to be conducted effectively. There are professionals, like Blumoo Creative that can get your company’s digital marketing efforts on the right track. But what are you to do, every business knows you must effectively market your brand to be successful. As more and more business is…

What is the hype about SSL certificates and why does your site need one?

SSL is the security backbone of the Internet. It protects your information as it travels across the world's networks. SSL is essential for protecting your website, even if it doesn't handle sensitive information like financial information. It provides privacy, security for both you and your users. SSL Encrypts Information The primary SSL is used is to keep information sent across the Internet encrypted so that only the intended recipient can access it. Information you send on the Internet is passed…

3 Reasons Brands Should Market During Natural Disasters

Brand is just as extraordinary as the total of its parts. It isn't just about having desired, quality products. A clever ad campaign, a shrewd promotion battle. Great client benefit or customer service. It’s about reminding consumers that on the other end of that phone line, website, email, and Twitter feed there are people. And that those people care about their customers. Brands regularly battle with getting this parity without flaw. Advertisers need to put on a show of being…