Digital Marketing Blog

Educating the world, one post at a time!


What is the hype about SSL certificates and why does your site need one?

SSL is the security backbone of the Internet. It protects your information as it travels across the world's networks. SSL is essential for protecting your website, even if it doesn't handle sensitive information like financial information. It provides privacy, security for both you and your users. SSL Encrypts Information The primary SSL is used is to keep information sent across the Internet encrypted so that only the intended recipient can access it. Information you send on the Internet is passed…

3 Reasons Brands Should Market During Natural Disasters

Brand is just as extraordinary as the total of its parts. It isn't just about having desired, quality products. A clever ad campaign, a shrewd promotion battle. Great client benefit or customer service. It’s about reminding consumers that on the other end of that phone line, website, email, and Twitter feed there are people. And that those people care about their customers. Brands regularly battle with getting this parity without flaw. Advertisers need to put on a show of being…

Link Farms And Why They Are Bad

We try to publish blog posts with information that is constructive and actionable--suggestions that you can immediately employ to improve some aspect of your business operations. As Josh the Boss likes to say, "Don't give me a problem. Give me a solution." He's not one to obsess over the negatives, which has really shaped how Post Modern Marketing has grown and developed. However, I do believe that in order to get people to do what’s good for them, you have…

7 Essentials for Any 2018 Digital Marketing Strategy

In today's tech landscape, a solid digital marketing strategy has become the CMO's new bread and butter; the only question now is how to best serve it up. Your business's success depends on the right type of strategy, and the right type of strategy can in turn lead to higher sales, new customers, and long-term growth. Traditional online advertising is a thing of the past. Why? Bottom line, it's more annoying than effective. One study found that 18- to 34-year-olds…