Digital Marketing Blog

Educating the world, one post at a time!


You’ve Gone Incognito

Have you ever looked at your computer toolbar and wondered what the incognito window means? You may have even gone a step further and clicked on the option to find the background of your screen to go dark. So, what is incognito browsing, and what does it mean to you? Incognito mode is an option to browse the web in a private setting where your search history is not stored. You will not be leaving cookies behind, and when you…

Why Blog?

Blogging is a valuable, inexpensive inbound marketing method. A blog can assist you in driving traffic directly to your website. It's also the perfect way to provide relevant content and brand awareness while reaching your target audience. There are other significant benefits to website blogs. Help generate new leads or customers. Introduce people to your product or brand. Educate customers/clients to your industry. To stand out in your industry as an expert. Assist in Search Engine Optimization. The bottom line…

The top 5 reasons you should not build your own website

In a world of instant gratification, we are used to having everything at our fingertips. But there are many reasons why you should consider to have a professional company design your website and assist in your digital marketing. Reason #1: Customization A free or low budget website is not customized and has a cookie-cutter look and feel. If you want your company to stand out, you need the graphic design to stand behind it. Reason #2: With a DIY site…

A few mistakes that you might be making with your website

1) No Staging Website When updating a website, it is a must to have a staging environment for the project. What is a staging website? It's basically a copy of your site which allows you test of any changes before they go live. Any design or development updates to a live site can really mess with your user's online experience, it's really better to test out the changes properly first. This is especially important if you are making changes to…