Articles by Gregg Moore
What Is Alt Text? Everything You Need to Know About Alt Text for Images
What is alt text? Alt text—sometimes called alt tags or alt attributes—is descriptive text added to an image’s HTML code. Its job is to explain what the image shows. While users may see the image, alt…
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Why Metadata Matters (and the 3 Types Every Marketer Should Know)
In this guide, we'll explore everything you need to know about metadata: What metadata actually is Why metadata is important for businesses and SEO The different types of metadata (and why each matters)…
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Mastering Meta Descriptions: Your SEO Secret Weapon
Meta descriptions are tiny but mighty. They’re the short snippet beneath your title in search results — your page’s elevator pitch. Nail them, and you’ll turn more searches into clicks. What is a meta…
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Local Keywords: 3 Steps for Finding Keywords for Local Search
Did you know that 80% of people turn to a search engine when they’re hunting for local businesses? Yep, that means your next customer is probably typing “best tacos near me” or “plumber in Sacramento”…
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