Posts by Janie Peters

Author: Janie Peters

Co-owner/Account Executive

five-foot-four of awesomeness!

In the marketing and advertising industries, account executives are typically responsible for client servicing and client acquisition. The account executive serves as the direct link between the advertising agency and the existing client, managing day-to-day affairs and ensuring customer satisfaction.

Link Farms And Why They Are Bad

We try to publish blog posts with information that is constructive and actionable--suggestions that you can immediately employ to improve some aspect of your business operations. As Josh the Boss likes to say, "Don't give me a problem. Give me a solution." He's not one to obsess over the negatives, which has really shaped how Post Modern Marketing has grown and developed. However, I do believe that in order to get people to do what’s good for them, you have…

7 Essentials for Any 2018 Digital Marketing Strategy

In today's tech landscape, a solid digital marketing strategy has become the CMO's new bread and butter; the only question now is how to best serve it up. Your business's success depends on the right type of strategy, and the right type of strategy can in turn lead to higher sales, new customers, and long-term growth. Traditional online advertising is a thing of the past. Why? Bottom line, it's more annoying than effective. One study found that 18- to 34-year-olds…