SEO for Breweries: How to Boost Your Brewery’s Ranking in Search
Improve your brewery's digital footprint with effective SEO strategies. Implement targeted keywords, optimize your Google Business Profile, develop compelling content, ensure swift site loading times, and maintain mobile-friendly website design.
Dave runs a brewery that crafts award-winning beers. Despite his brewmaster brilliance, he’s having trouble expanding his customer base.
He thinks online marketing might be the answer but has no idea where to start.
If you're like Dave, scratching your head and wondering how to get your business noticed online, fear not!
The answer is SEO – Search Engine Optimization!
Think of SEO as giving your website a VIP pass to the top of search results. By optimizing your site, you can turn it into a traffic magnet, attracting thirsty customers eager to try your fantastic brews. Cheers to that!
However, if SEO making your head spin? Don't worry, Blumoo Creative has got your back! Reach out to us online or give us a ring at (916) 223-0367. Let's chat with a strategist and get those SEO worries sorted – no aspirin required!
1. Integrate relevant keywords into your page
When users perform searches, they use keywords to find relevant results. To help people discover your brewery, you need to integrate targeted keywords on your site to ensure your business appears in relevant searches.
To identify a variety of related terms to target with your content, conduct keyword research. This process will help you uncover dozens of terms related to your business, industry, and the products and services you offer. Neil Patel's Ubersuggest is an excellent tool for finding the right terms.
Keyword Research for Breweries
Focus on long-tail keywords when conducting keyword research. Long-tail keywords consist of three or more words, such as "breweries in Sacramento, CA." These keywords have specific search intent, often leading to more qualified leads.
For example, if someone searches for "breweries in Sacramento, CA," it's clear they're looking for a brewery in that area. Conversely, a search for "brewery" is ambiguous – the user might be looking for a local brewery, information on how breweries operate, or something else entirely.
Once you've identified your long-tail keywords, integrate them into your site. Ensure they fit and flow naturally within the content to avoid keyword stuffing, which can negatively impact your rankings.
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We had an amazing experience with Blumoo Creative and their team!
Blumoo Creative helped us increase traffic by over 200% which resulted in more qualified leads and customers coming to our site! We were so impressed by how professional they are, always on time for meetings-just what you want from professionals like them.
Ryan Witten
General Manager, Star Fitness
Their expertise has helped Simplify Realty grow its brand and business.
We are pleased to report that our company has been able to make a name for itself with the help of Blumoo Creative. They've helped us keep up on all social media and streamlined messaging so we can better compete against other businesses in this market!
Diana Dresner
Director of Marketing, Simplify Realty
The Blumoo Creative team exceeded expectations!
Working with Blumoo Creative was a true partnership. They listened to our vision, brought their expertise, and the whole process felt smooth and enjoyable. They went above and beyond to ensure we were happy with their services. Thank you!
Patrick Alderson
Marketing Director, Buffalo Wild Wing
Gregg is simply amazing. He's very passionate about marketing.
The entire team is very knowledgable and offered some great ideas to enhance my website to drive traffic as well as view my marketing plan so he understood fully my current approach. We felt very comfortable talking, sharing and brainstorming ideas with them.
Lana Kopsala
Realtor ®, Coldwell Banker
Mahalo nui to Gregg and the team at Blumoo Creative!
The entire band loves the website that Blumoo Creative has designed for us. Awesome job and top notch work. So user friendly and captures all the social media market. There are no words that can express our gratitude of your service and work.
Andy Ene
Promoter, Ho'Okipa Music
Blumoo Creative is typically my first and last call when it comes to any project.
Gregg and I have worked on three different websites together over the past 12 years. He is typically my first and last call when it comes to any web marketing, and this time was no different. He is super genuine and just a great guy to know, aside from how great he is at marketing.
Michael Parker
Peoples Bank & Trust Co. of Carolina
We had an amazing experience with Blumoo Creative and their team!
Blumoo Creative helped us increase traffic by over 200% which resulted in more qualified leads and customers coming to our site! We were so impressed by how professional they are, always on time for meetings-just what you want from professionals like them.
Ryan Witten
General Manager, Star Fitness
Their expertise has helped Simplify Realty grow its brand and business.
We are pleased to report that our company has been able to make a name for itself with the help of Blumoo Creative. They've helped us keep up on all social media and streamlined messaging so we can better compete against other businesses in this market!
Diana Dresner
Director of Marketing, Simplify Realty
The Blumoo Creative team exceeded expectations!
Working with Blumoo Creative was a true partnership. They listened to our vision, brought their expertise, and the whole process felt smooth and enjoyable. They went above and beyond to ensure we were happy with their services. Thank you!
Patrick Alderson
Marketing Director, Buffalo Wild Wing
Gregg is simply amazing. He's very passionate about marketing.
The entire team is very knowledgable and offered some great ideas to enhance my website to drive traffic as well as view my marketing plan so he understood fully my current approach. We felt very comfortable talking, sharing and brainstorming ideas with them.
Lana Kopsala
Realtor ®, Coldwell Banker
Mahalo nui to Gregg and the team at Blumoo Creative!
The entire band loves the website that Blumoo Creative has designed for us. Awesome job and top notch work. So user friendly and captures all the social media market. There are no words that can express our gratitude of your service and work.
Andy Ene
Promoter, Ho'Okipa Music
Blumoo Creative is typically my first and last call when it comes to any project.
Gregg and I have worked on three different websites together over the past 12 years. He is typically my first and last call when it comes to any web marketing, and this time was no different. He is super genuine and just a great guy to know, aside from how great he is at marketing.
Michael Parker
Peoples Bank & Trust Co. of Carolina
2. Claim your Google Business Profile listing to drive local leads
Another critical component of SEO for breweries is optimizing your local presence. The best way to enhance your local presence is by claiming your Google Business Profile listing. This listing appears in local searches alongside other businesses, known as the local 3-pack.
[PIC: Google My Business Result]
When people conduct searches like “Brewery in Sacramento,” “Sacramento brewery,” or “brewery near me,” they can see your business in the search results. Having this listing can help drive local leads to visit your brewery.
Once you claim your listing, fill it out completely. Follow these best practices to create the best Google Business Profile listing:
Verify your business has your company’s official name (i.e., Nicholas’s Brewery rather than Nick’s Brewery)
Ensure your address and phone number are correct
Add additional contact information — like email — to your listing
Make sure your website is linked in your listing
Add your hours of operation
Include a brief description of your brewery
Add photos to create an engaging listing
By incorporating all these elements into your Google Business Profile listing, you’ll have a better chance of ranking in local search results and attracting beer enthusiasts to your brewery.
3. Create content that resonates with your audience
Content and brewery SEO go hand-in-hand. If you want to rank in search results, you need top-notch content, but your content can’t rank without following SEO best practices. Content marketing is an excellent way to increase traffic to your site and attract more qualified leads.
Generating Topic Ideas
To start creating content, you need to generate topic ideas. Are there common questions people ask about your business? These questions can serve as inspiration for your content pieces.
Examples of Common Questions:
How does the brewing process work?
What’s the difference in hops?
What’s the difference between a pale ale and an IPA?
These questions are ideal for content creation because they provide critical information your audience is seeking. By answering these questions, you establish yourself as a knowledgeable authority in your field.
Finding More Content Ideas
For additional topic ideas beyond common questions, use tools like Google Trends to discover trending topics or check out your competitors to see what content they're producing.
Content Formats
Once you have your ideas, you can start creating your content. Consider using various formats, such as:
Blogging
Videos
Infographics
Guides
Podcasts
Choose the medium that best suits your audience. For example, if your audience doesn’t listen to podcasts, this format may not be the best choice.
Also, consider the subject when selecting your format. Some topics lend themselves better to specific formats. For instance, explaining the brewing process might be more effective through an infographic or video rather than a blog post.
Maintaining a Consistent Content Strategy
To run an effective content strategy, you need to publish content regularly. Use a content calendar to track when you’re creating and publishing content. This will help you maintain a consistent pace and avoid posting all of your content at once.
4. Ensure Your Site Loads Quickly
One crucial SEO tip for breweries is to ensure your site loads quickly. Your audience doesn’t want to wait for slow-loading pages — 83% of people expect your site to load in three seconds or less.
Slow-loading sites provide a poor user experience, and Google recognizes this. If visitors frequently leave your site because it takes too long to load, it sends a negative signal to Google, which can hurt your search rankings.
To ensure your site loads quickly, use Google PageSpeed Insights. This tool helps you assess your current load times and provides recommendations for improvement.
Suggestions for Improving Your Site Load Time:
Reducing redirects
Optimizing image file sizes
Hosting videos on a separate platform
Using browser caching
By enhancing your site’s load time, you can keep visitors on your site longer and improve your search rankings.
5. Make Your Site Mobile-Friendly with Responsive Design
The final SEO tip for breweries is to ensure your site is mobile-friendly. People will access your brewery's site from smartphones, tablets, and computers. To provide a positive experience for your audience, you need to integrate responsive design.
Responsive design allows your site to adapt to any device a user employs. This ensures a positive experience for your audience, regardless of the device they use.
Brewery Mobile-Responsive Design
Implementing responsive designis crucial because Google uses a mobile-first index. This means that Google primarily considers your mobile site when ranking your site. By integrating responsive design, you enhance your chances of ranking well in search results.
Brew Up a Results-Driven SEO Campaign with Blumoo Creative
SEO for breweries is an excellent way to attract more visitors to your brewery. It helps your business appear in relevant search results and enables people to discover your brewery.
If you're too busy running your business to optimize your SEO campaign, Blumoo Creative can help. Our team of over SEO experts can manage your campaign and help you achieve results. In fact, we've driven over $10 billion in sales and over 24 million leads for our clients in the past five years alone.
Gregg Moore is the founder of digital marketing agency Blumoo Creative. He's been involved in the digital arena for over 25 years, and his skills range from graphics and marketing to hard core programming. Over the years, Gregg has helped companies such as, WCI, ReMax, Allied First Bank, Buffalo Wild Wings, Krispy Kreme attract and acquire more customers and business.
He will also be hosting a new podcast, set to launch in mid 2024, that will be geared towards everything digital marketing, from SEO to AI content, social media to email campaigns. He's passionate in helping others succeed not only in business but in life as well. Assertive, attentive, funny and down-to-earth makes it's easy for him to work any business who seeks detail and results.
Gregg is also a bona fide master at eating chicken wings and watching sports at the same time!
Gregg Moore Founder of Blumoo Creative
Learn More About The Work We’ve Done
Boosts Organic Search Results & Visibility with Blumoo Creative.
92% Increase in Organic Traffic Through Content Marketing.
54% Revenue Growth Year Over Year by Implementing Content Optimizations.
Increases Post Engagement Rate by 400% with Blumoo Creative.
44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations.
+75% Increase in Branded Searches and +200% Increase in Organic Traffic.
Reduces Cost Per Click By 41.37% While Increasing Leads with Blumoo Creative.
220% Increase in Fund Raiser Participation Through Email Campaigns.
+450% Organic Traffic Increase Through Optimized Content - Globally!
Lead your digital journey in the right direction.
454% growth in Google Ads revenue after account restructure.
Yes it does! Google remains the dominate search engine in most countries, but there are several other engines that account for a good portion of organic traffic across the internet. Some popular ones include: Bing, Yahoo, Baidu, Yandex & DuckDuckGo.
Whether you’re running a business or simply need more customers for your product, the right SEO strategy is essential. An expert from Blumoo Creative will be able to create an effective plan that matches what is needed for both today and tomorrow!
Technical SEO is all about making your website perform better in organic search results while also assisting with user experience. This often involves things like optimizing page speed, crawling ability and indexing issues to give you that top notch Google ranking for your business!
You bet! Our SEO company is powered by a dedicated and enthusiastic staff of optimization enthusiasts. We've got your back when it comes to digital marketing research, whether you need help finding the best keywords for attracting new customers or want some tips on how improve site performance ranking in Google's SERPS (search engine result pages).
Ecommerce SEO sounds fancy, but it's really just about optimizing your site and products to increase visibility of the online shop in search engine results pages. By focusing on relevant keywords that you know are being searched by potential customers every day--in other words: what they're looking for-we can drive traffic AND convert at higher rates than ever before!
SEO is a marathon, not a sprint. While some technical fixes can yield quicker improvements, comprehensive SEO strategies typically show significant results within 3-6 months. An experienced SEO optimization agency will set clear expectations and provide progress updates, so you can watch your online presence grow organically and sustainably over time.
We audit the heck outta you! We offer multiple levels of SEO audits! Our SEO experts can provide audits that will give you the insights needed to take your site from good, all the way up into great.
No agency can wave a magic wand and guarantee you'll land on the first page of search results right away. Search engine algorithms are like ever-shifting puzzles. But hey, a good SEO agency? They're like seasoned puzzle masters. They'll dive deep into best practices and crunch the data to boost your chances of scoring well. They won't promise overnight success, but they'll map out a realistic journey with achievable goals. It's all about playing the long game for lasting triumphs, not just fleeting victories.
Just like working out at the gym, the best way to keep your site in shape and maintain a great physique is through SEO. Yes, you can stop "working out", and you will be ok for but you will lose your form.
No. Our team does not believe in long-term contracts. If a SEO company needs to sign you on for the next year, they aren’t confident about their ability deliver quality work that will keep you happy with monthly results! However, depending on the situation, we will recommend a specific range of time to help accomplish your goals.
Our Growth Methodology
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
