Meet Dave, local brewery owner...
Dave runs a brewery that crafts award-winning beers. Despite his brewmaster brilliance, he’s having trouble expanding his customer base.
He thinks online marketing might be the answer but has no idea where to start.
If you're like Dave, scratching your head and wondering how to get your business noticed online, fear not!
The answer is SEO – Search Engine Optimization!
Think of SEO as giving your website a VIP pass to the top of search results. By optimizing your site, you can turn it into a traffic magnet, attracting thirsty customers eager to try your fantastic brews. Cheers to that!
Want to learn how to start with SEO for Breweries? Here is a great outline for doing Local SEO for breweries!
However, if SEO making your head spin? Don't worry, Blumoo Creative has got your back! Reach out to us online or give us a ring at (916) 223-0367. Let's chat with a strategist and get those SEO worries sorted – no aspirin required!
1. Integrate relevant keywords into your page
When users perform searches, they use keywords to find relevant results. To help people discover your brewery, you need to integrate targeted keywords on your site to ensure your business appears in relevant searches.
To identify a variety of related terms to target with your content, conduct keyword research. This process will help you uncover dozens of terms related to your business, industry, and the products and services you offer. Neil Patel's Ubersuggest is an excellent tool for finding the right terms.
Keyword Research for Breweries
Focus on long-tail keywords when conducting keyword research. Long-tail keywords consist of three or more words, such as "breweries in Sacramento, CA." These keywords have specific search intent, often leading to more qualified leads.
For example, if someone searches for "breweries in Sacramento, CA," it's clear they're looking for a brewery in that area. Conversely, a search for "brewery" is ambiguous – the user might be looking for a local brewery, information on how breweries operate, or something else entirely.
Once you've identified your long-tail keywords, integrate them into your site. Ensure they fit and flow naturally within the content to avoid keyword stuffing, which can negatively impact your rankings.
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2. Claim your Google Business Profile listing to drive local leads
Another critical component of SEO for breweries is optimizing your local presence. The best way to enhance your local presence is by claiming your Google Business Profile listing. This listing appears in local searches alongside other businesses, known as the local 3-pack.
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When people conduct searches like “Brewery in Sacramento,” “Sacramento brewery,” or “brewery near me,” they can see your business in the search results. Having this listing can help drive local leads to visit your brewery.
Once you claim your listing, fill it out completely. Follow these best practices to create the best Google Business Profile listing:
- Verify your business has your company’s official name (i.e., Nicholas’s Brewery rather than Nick’s Brewery)
- Ensure your address and phone number are correct
- Add additional contact information — like email — to your listing
- Make sure your website is linked in your listing
- Add your hours of operation
- Include a brief description of your brewery
- Add photos to create an engaging listing
By incorporating all these elements into your Google Business Profile listing, you’ll have a better chance of ranking in local search results and attracting beer enthusiasts to your brewery.
3. Create content that resonates with your audience
Content and brewery SEO go hand-in-hand. If you want to rank in search results, you need top-notch content, but your content can’t rank without following SEO best practices. Content marketing is an excellent way to increase traffic to your site and attract more qualified leads.
Generating Topic Ideas
To start creating content, you need to generate topic ideas. Are there common questions people ask about your business? These questions can serve as inspiration for your content pieces.
Examples of Common Questions:
- How does the brewing process work?
- What’s the difference in hops?
- What’s the difference between a pale ale and an IPA?
These questions are ideal for content creation because they provide critical information your audience is seeking. By answering these questions, you establish yourself as a knowledgeable authority in your field.
Finding More Content Ideas
For additional topic ideas beyond common questions, use tools like Google Trends to discover trending topics or check out your competitors to see what content they're producing.
Content Formats
Once you have your ideas, you can start creating your content. Consider using various formats, such as:
- Blogging
- Videos
- Infographics
- Guides
- Podcasts
Choose the medium that best suits your audience. For example, if your audience doesn’t listen to podcasts, this format may not be the best choice.
Also, consider the subject when selecting your format. Some topics lend themselves better to specific formats. For instance, explaining the brewing process might be more effective through an infographic or video rather than a blog post.
Maintaining a Consistent Content Strategy
To run an effective content strategy, you need to publish content regularly. Use a content calendar to track when you’re creating and publishing content. This will help you maintain a consistent pace and avoid posting all of your content at once.
4. Ensure Your Site Loads Quickly
One crucial SEO tip for breweries is to ensure your site loads quickly. Your audience doesn’t want to wait for slow-loading pages — 83% of people expect your site to load in three seconds or less.
Slow-loading sites provide a poor user experience, and Google recognizes this. If visitors frequently leave your site because it takes too long to load, it sends a negative signal to Google, which can hurt your search rankings.
To ensure your site loads quickly, use Google PageSpeed Insights. This tool helps you assess your current load times and provides recommendations for improvement.
Suggestions for Improving Your Site Load Time:
- Reducing redirects
- Optimizing image file sizes
- Hosting videos on a separate platform
- Using browser caching
By enhancing your site’s load time, you can keep visitors on your site longer and improve your search rankings.
5. Make Your Site Mobile-Friendly with Responsive Design
The final SEO tip for breweries is to ensure your site is mobile-friendly. People will access your brewery's site from smartphones, tablets, and computers. To provide a positive experience for your audience, you need to integrate responsive design.
Responsive design allows your site to adapt to any device a user employs. This ensures a positive experience for your audience, regardless of the device they use.
Brewery Mobile-Responsive Design
Implementing responsive designis crucial because Google uses a mobile-first index. This means that Google primarily considers your mobile site when ranking your site. By integrating responsive design, you enhance your chances of ranking well in search results.
Brew Up a Results-Driven SEO Campaign with Blumoo Creative
SEO for breweries is an excellent way to attract more visitors to your brewery. It helps your business appear in relevant search results and enables people to discover your brewery.
If you're too busy running your business to optimize your SEO campaign, Blumoo Creative can help. Our team of over SEO experts can manage your campaign and help you achieve results. In fact, we've driven over $10 billion in sales and over 24 million leads for our clients in the past five years alone.
Ready to launch your SEO campaign? Contact us online or call us today at (916) 223-0367 to speak with a strategist about our SEO services!
We typically respond the same day.
