Digital Marketing Blog

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What is the hype about SSL certificates?

Oct 24th 2018
The hype with SSL Certificates

SSL is the security backbone of the Internet. It protects your information as it travels across the world's networks. SSL is essential for protecting your website, even if it doesn't handle sensitive information like financial information. It provides privacy, security for both you and your users.

SSL Encrypts Information

The primary SSL is used is to keep information sent across the Internet encrypted so that only the intended recipient can access it. Information you send on the Internet is passed from computer to computer to get to the destination server. Any computer in between you and the server can see information such as passwords, usernames, and other sensitive information like credit card information if it is not encrypted with an SSL certificate. When an SSL certificate makes the information unreadable to everyone but server receiving the information making it safe from hackers and identity thieves. At Blumoo Creative we make sure all website have a SSL certificate before going live on the web.

SSL protects from imposters

There are many imposters on the web trying to steal you information. A SSL certificate also provides authentication which assures you that you are sending information to the right server. Users will often be sending information through several computers as mentioned above. These other computers could take on the look of your website and therefore your users could end up giving out personal information while believing they are on your website.

Where to obtain a SSL certificate.

Trusted SSL providers only issue SSL certificates to companies that has gone through several security checks. Certain types of SSL certificates require more validation than others. How do you know if an SSL provider is trusted? SSL providers are following specific practices and have been audited by a third-party such as Blumoo Creative. So ask questions and do your research.

SSL provides trust

You will see visual cues in your web browsers as to know if the website is secure. Icon like a lock or a green bar can be seen to reinsure visitors their connection is secured. These security reminders will let the user know your site can be trusted and possible make them more likely to by from you. or interact with your website.

Are there advantages of SSL?

Cost is the only obvious disadvantage. SSL providers have set up fees and need to validate your identity so there is a cost involved. Performance can also be a disadvantage to SSL. But this is only found to be a factor with large websites with large number of visitors. Even this can be corrected with special hardware. Blumoo Creative is below industry cost standards while also being a trusted reseller of SSL certificates. Overall the advantages far outweigh the disadvantages of using a SSL. In the long run you and the users of your website will have a better all around experience.

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Written by Gregg Moore

Gregg Moore is the founder/owner of Blumoo Creative, a digital marketing company. A ridiculously hard-working designer, developer & SEO specialist. He's also a bona fide master at eating chicken wings and watching sports at the same time! @GreggMoore23


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