Why 3,000+ Word Blog Posts Win the Click Race

Aug 28th 2023
3000 word blogs win the race

In the world of digital marketing, where GIFs and memes seem to rule the internet, the idea of reading 3,000+ word blog posts might sound as appealing as a root canal during a heatwave.

But hold on to your emoji keyboards, because we're about to uncover why these literary giants are actually the rockstars of the content realm.

Get ready for a rollercoaster ride through the land of long-form content, sprinkled with a touch of humor that even your cat would appreciate.

Deep Dives for the Brave

Sure, we live in an age of 280-character tweets and TikTok dance-offs, but sometimes we all crave a bit more substance, like that extra scoop of ice cream at 2 AM. Enter the 3,000+ word blog post.

These behemoths are like a buffet for the brain, serving up juicy nuggets of information that leave you both satisfied and educated.

Imagine searching for "How to Train Your Pomeranian to Moonwalk." Would you prefer a brief paragraph suggesting you play Michael Jackson tunes, or an epic guide that covers everything from paw positioning to costume choices?

Long-form content lets you explore topics with the kind of depth you'd expect from a NASA mission briefing.

Dwell Time: When Seconds Turn to Minutes

In the digital realm, attention spans are shorter than the time it takes to microwave popcorn.

But guess what?

Long-form content throws a wrench into the works by making readers stick around longer than an unresolved cliffhanger.

The longer visitors stay on your page (a.k.a. "dwell time"), the more search engines raise an intrigued eyebrow and say, "Well, well, well, what do we have here?"

Think of your 3,000+ word masterpiece as the party that just won't quit...

Engaging stories, witty anecdotes, and informative tidbits keep readers glued to their screens, just like that Netflix series you binge-watched last weekend.

SEO: Stuffing Keywords Like a Thanksgiving Turkey

Let's talk about the SEO magic that happens when you dive into the deep end of the word count pool.

Long-form content is like an SEO treasure chest that's just waiting to be opened...

You can sprinkle keywords like confetti at a New Year's Eve party, naturally integrating them into your content without sounding like a robotic parrot.

But it's not just about keywords; it's about dancing with those Google algorithms and proving that your content deserves to be on that first page.

The longer your content, the more it can cater to a range of search queries, giving your brand more chances to shine.

Backlinks: When Other Websites Start Crushing on You

You know you're a content superstar when other websites can't help but swoon over your expertise.

Long-form content becomes the beacon of knowledge that other bloggers, businesses, and influencers can't resist linking to.

Backlinks are like the online version of applause – they not only send traffic your way but also tell search engines, "Hey, this content is the real deal."

Funny Bone-Fueled Authority: Stand Tall, Skyscraper

Ever heard of the Skyscraper Technique? It's not about building actual skyscrapers...

It's about constructing content that towers above the rest.

When your 3,000+ word piece takes a topic and expands it like a marshmallow in a microwave, you become the authoritative voice in the room – or rather, on the screen.

Striking Goldilocks' Balance: Not Too Long, Not Too Short

Before you plunge headfirst into a Shakespearean saga, remember that quality still reigns supreme.

Length is not everything; your content should also be as relevant and engaging as a cat chasing a laser pointer.

Break up the text with visuals, sprinkle in humor like you're seasoning a sitcom, and keep the pacing steady, so readers don't nod off like they're in a boring lecture.

In a world where "TL;DR" has become an anthem, embracing the world of 3,000+ word blog posts might just be the secret sauce your digital marketing strategy needs.

It's time to show the internet that you can blend the power of words with a sprinkle of wit, and the results?

Well, they might just surprise you – in a good way, of course!

thumbnail pic of Gregg Moore

Written by Gregg Moore

Gregg Moore is the founder/owner of Blumoo Creative, a digital marketing company. A ridiculously hard-working designer, developer & SEO specialist. He's also a bona fide master at eating chicken wings and watching sports at the same time! @GreggMoore23


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