Articles by Gregg Moore

How to Measure the ROI of SEO in 3 Steps
Sure, traffic, conversions, and sources are great for measuring SEO performance—but if you really want to know whether your SEO efforts are paying off, it’s time to talk about the big kahuna: SEO return…
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Why Isn’t My Website Making Money? How Do I Fix It?
With over 5 billion people cruising the Internet, the digital marketplace is buzzing. So, why isn’t your website cashing in on all that potential? Good question! Sure, competition is steep with 1.13 billion…
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How to Find Long-Tail Keywords to Stay Ahead of the Competition
In the jungle of SEO, where international giants roam the top of search results, it can feel like a small business doesn’t stand a chance. But there’s hope! Long-tail keywords are here to level the playing…
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Why Search Intent Matters for SEO
When people hit that search button, they’re on a mission for answers, and it's your job to be their digital hero. Nailing user search intent means giving them exactly what they’re hunting for – no detours,…
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