Posts by Janie Peters
Why Blog?
Blogging is a valuable, inexpensive inbound marketing method. A blog can assist you in driving traffic directly to your website. It's also the perfect way to provide relevant content and brand awareness while reaching your target audience. There are other significant benefits to website blogs. Help generate new leads or customers. Introduce people to your product or brand. Educate customers/clients to your industry. To stand out in your industry as an expert. Assist in Search Engine Optimization. The bottom line…
(continue)
The top 5 reasons you should not build your own website
In a world of instant gratification, we are used to having everything at our fingertips. But there are many reasons why you should consider to have a professional company design your website and assist in your digital marketing. Reason #1: Customization A free or low budget website is not customized and has a cookie-cutter look and feel. If you want your company to stand out, you need the graphic design to stand behind it. Reason #2: With a DIY site…
(continue)
What is the hype about SSL certificates and why does your site need one?
SSL is the security backbone of the Internet. It protects your information as it travels across the world's networks. SSL is essential for protecting your website, even if it doesn't handle sensitive information like financial information. It provides privacy, security for both you and your users. SSL Encrypts Information The primary SSL is used is to keep information sent across the Internet encrypted so that only the intended recipient can access it. Information you send on the Internet is passed…
(continue)
3 Reasons Brands Should Market During Natural Disasters
Brand is just as extraordinary as the total of its parts. It isn't just about having desired, quality products. A clever ad campaign, a shrewd promotion battle. Great client benefit or customer service. It’s about reminding consumers that on the other end of that phone line, website, email, and Twitter feed there are people. And that those people care about their customers. Brands regularly battle with getting this parity without flaw. Advertisers need to put on a show of being…
(continue)