Too Many Hashtags Can Be a Bad Thing!

Sep 7th 2021
Too Many Hashtags Can Be Bad

Ah, yes! The number sign, #... a.k.a., the “pound” sign! Many of us do not know that the symbol can be traced to its origins to that of the “lb” symbol, which was used as an abbreviate of a pound. What does that have to do with this article? Nothing… nothing really, I just thought you would like to know!

Since 2007, the number sign has been made popular by Twitter and its users by wearing the nametag “Hashtag”. Other social media platforms have jumped on board with its use, like Facebook, Instagram, and Google+, (Oops! Sorry! I forgot that Google+ doesn’t exist anymore). However, there has been very little or no regulation applied to hashtag usage, which means we have a lot of social media users that have no clue what they are doing!

Hashtag Overkill… #SMH

The way the hashtag works is that when it’s used in front of word, it categorizes the post. It will also create a hyperlink for that word. Now the cool part is that you can use just a single word or words that are grouped together. This can be good or this can be really bad. Nonetheless, it’s a great little tool for collecting photos at events, joining trending conversations, and of course, marketing! People of all ages have caught on to using hashtags but there’s an abundance of people out there who are committing a serious social media crime: OVER HASHTAGGING.

Over-hashtagging means you use too many hashtags in any single post. The common practice is that you use 2-3 short hashtags or 1 long hashtag in a tweet and everywhere else you should use no more than 3. This is just my opinion and a strong suggestion. On Instagram, if you want to use a copious amount of hashtags try to post them a few lines below your copy (we touch on this a bit later in the post).

Here is a good example of hashtag overkill:

“For all your marketing needs, contact Blumoo Creative! #blumoo #contactblumooforyourmarketingneeds #bestmarketing #awesomemarketing #shamelessplug

See how annoying and distracting that is? You still don’t understand what over-hashtagging is? Well, watch the video below... that might help you out a little! #ohboy

Why is over-hashtagging bad?

  • It distracts from the post/key message
  • Too many hashtags can make your post look like spam
  • It looks sloppy
  • Uses up a lot of your characters (when you have a very precious character limit)
  • Makes you look like an amateur social media poster (like you just don't understand the concept)

So, with Twitter, you only have 140 characters so you want to be strategic when using hashtags. If you are planning on posting multiple times a day try alternating which hashtags you use in each tweet. You can use hashtags on Facebook but many on that platform don't use them. On Instagram, it is appropriate to over hashtag but only if you do it properly. A lot of posts on Instagram go viral with the appropriate hashtags. A lot of people use many (upwards of ten) hashtags with their posts but they do it strategically. What some Instagrammers do is either put their hashtag collection a few spaces below their post copy OR they add their hashtags in a separate comment.

As soon as a follower sees too many hashtags, they lose interest. You don't want people to get lost in a sea of words with number signs (which most often don't form a coherent sentence) so be smart about your hashtagging. If you are worried that you may be quickly approaching a situation where it's hashtag overkill, it's fine to not use any at all.

WHY CHOOSE BLUMOO CREATIVE?

We're not your average boring web design company. We specialize in cutting-edge, innovative solutions that will exceed any expectations you may have for a website or online presence and make us stand out from other companies who just do "simple" work with little substance behind their output!

graphic of lightbulb thinking

INNOVATIVE

The web is our pasture. MOO! We design websites with creativity and innovation at the forefront of everything we do... from 2010 to infinity and beyond!

experince thumbs up approval

EXPERIENCE

We're not a team of robots delivering an uninspired, cookie-cutter website to every client. Our sites will be with fresh ideas ready-made just for your project!

graphic of dj playing music - fun

WE ARE FUN!

By working with a group of enthusiastic, creative and fun-loving nerds you'll be able to save yourself time as well as money all while enjoying life and keeping your sanity!

60,000+ Searches Happen Each Second

In 2022, SEO is not about ranking for popular terms; it’s about being found when it matters most. Our skilled search engine optimization experts carefully research the right keywords for your business, ensuring you are gaining qualified traffic that converts to your bottom line.

93%
of online experiences begin with a search engine
75%
of people never scroll past the first page of results
61%
of users research a product before making a purchase

OUR HAPPY CLIENTS

Are you losing business?

If you don’t have a professional website, your business is 87% less likely to succeed.

Let's Get Started!

We’re passionate about building the ideal custom approach for your brand that your customers will remember. From SEO-driven web design to expertly crafted copy and social media campaigns to awesome websites, it’s our mission to take your business to the next level.

We'll never share your email with anyone else.